People who don’t make their living in sales should skip this book, which is full of warmed-over truisms for those who need to psyche themselves up to sell, sell, sell. It's full of the same kind of motivational advice contained in countless other books: think positive, be confident, have a personal vision, blah, blah, blah. Sometimes a passionate delivery and great storytelling can make such messages enjoyable and newly illuminating, but Jim Bond's colorless baritone is pleasant and nothing more. Mortensen's writing doesn't help matters as it’s full of clichés and facile quotes like "Winning isn't everything, but wanting to win is" (Vince Lombardi). As a work on persuasion, this book is hardly persuasive. E.D.R. © AudioFile 2008, Portland, Maine [Published: NOVEMBER 2008]
Trade Ed. • Brilliance Audio • 2008
CD ISBN 978-1-4233-6407-8 $29.95 • Seven CDs
MP3-CD ISBN 978-1-4233-6409-2 $24.95 • One MP3-CDs
DD ISBN multiple sources
Library Ed. • Brilliance Audio • 2008
CS ISBN 978-1-4233-6406-1 $74.25 • Seven cassettes
CD ISBN 978-1-4233-6408-5 $82.25 • Seven CDs
MP3-CD ISBN 978-1-4233-6410-8 $39.25 • One MP3-CDs
DD ISBN multiple sources
Trade Ed. • Brilliance Audio • 2008
CD ISBN 978-1-4233-6407-8 $29.95 • Seven CDs
MP3-CD ISBN 978-1-4233-6409-2 $24.95 • One MP3-CDs
DD ISBN multiple sources
Library Ed. • Brilliance Audio • 2008
CS ISBN 978-1-4233-6406-1 $74.25 • Seven cassettes
CD ISBN 978-1-4233-6408-5 $82.25 • Seven CDs
MP3-CD ISBN 978-1-4233-6410-8 $39.25 • One MP3-CDs
DD ISBN multiple sources
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