HOW TO BECOME A MARKETING SUPERSTAR

Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction. Loaded with anecdotal material--how does an ailing shoeshine shop bring scuffed shoes through the door within 10 minutes of implementing a new marketing idea? What's wrong with aesthetically layered image ads? How much is a customer really worth? While some of Fox's information is tried-and-true, it's worth a listen--you won't walk away without a passel of powerful money-making techniques. D.J.B. (c) AudioFile 2003, Portland, Maine [Published: AUG/SEP 03]