HOW TO MAKE BIG MONEY IN YOUR OWN SMALL BUSINESS Unexpected Rules Every Small Business Owner Needs to Know

A street-smart marketing expert, Harvard MBA, and author of bestselling business books gives the ultimate lesson on starting a business from the ground up. It’s grounded in the habits and attitudes that get in the way of doing business right, but it’s not a psychological lesson. It’s practical advice that is put on the table in knock-your-socks-off directness and that makes sense right away in your gut. Pay attention to the Cs --cash, customers, commitment; work harder and provide more for your customers than everyone else; and keep in touch with what’s important by having regular meetings on value, pricing, and collections. Don’t start a business without hearing this essential lesson! T.W. © AudioFile 2004, Portland, Maine [Published: DEC 04/ JAN 05]