WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

Joe Polish, founder of the Genius Network and an expert marketer, shares his nine principles to help listeners get what they want by helping others get what they want. Polish's experience as a speaker and podcaster comes through in his confidence and ease in narrating his own work. The audiobook includes a 53-page downloadable pdf of the key points and exercises. Polish's main recommendation is to maximize the ELF (easy, lucrative, and fun) of relationships and projects and minimize the HALF (hard, annoying, lame, and frustrating). He provides strategies to do just that, supported with stories of his own experiences, lessons from experts, and resources. Whether listeners do all the exercises or just listen, they are provided with an enlightening, engaging experience. E.Q. © AudioFile 2022, Portland, Maine [Published: DECEMBER 2022]