GETTING EVERYTHING YOU CAN OUT OF ALL YOU'VE GOT

Business owners with the itch to grow have been listening to the author for years and growing their businesses beyond the bounds of reason because of his genius. He's mainly a marketing expert and gives numerous suggestions about advertising, message positioning, forming strategic alliances, and merchandising. He understands a wide array of businesses, how they interact with each other, and how they develop relationships with customers. His ideas are varied enough to work with kitchen-table businesses, as well as large firms, because they are outstanding and because he communicates so well his unshakable belief that all business owners have marketing opportunities they're overlooking. T.W. © AudioFile 2001, Portland, Maine [Published: FEB/MAR 01]