RETHINKING WORK Seismic Changes in the Where, When, and Why

Marketing expert Rishad Tobaccowala provides a master class on how people will work in the future. Looming large in this invaluable lesson is the outsized impact of AI, which he says will reduce the workforce in larger organizations, facilitate the growth of smaller companies, and increase flexibility in how employees and gig workers get things done. With AI doing the analytic work, managers with good social skills will be essential. Narrator Tom Parks uses his exceptional vocal tools and comfort with this material to make listening enjoyable. He sounds relaxed and firmly engaged with the author's impressive writing and predictions. His performance combines with the author's humanitarian spirit to soften the author's riveting picture of what workers and consumers will face in the coming decades. T.W. © AudioFile 2025, Portland, Maine [Published: AUGUST 2025]