THERE'S NOTHING LIKE THIS The Strategic Genius of Taylor Swift

Taylor Swift's public persona is as deeply scrutinized as her music. Here, Candace Joice delivers the author's examination of the former. While Swift is a prolific songwriter and a dynamic performer, this audiobook is more interested in the strategies behind her career moves. Ample attention is given to key business decisions that have made Swift so successful--among them, her early decision to sign a contract with an untested new record company, her pivot from a country sound to pop music, and her multiple public relations moves. Evers frames Swift's professional history with insights from business and social science research. Joice is even and consistent in her approach to this material. Her delivery is bright and crisp, befitting the audiobook's theme: Taylor Swift the brand, rather than the artist. S.P.C. © AudioFile 2025, Portland, Maine [Published: JUNE 2025]