THE CREATIVE SHIFT How to Power Up Your Organization by Making Space for New Ideas

The CEO of a top-tier international marketing agency, Andrew Robertson, explains practices that can promote creativity in any type of organization. Narrating with an appealing vocal tone and obvious comfort with his ideas, he has a clear grasp of how different types of companies need to be managed. He explains, for example, that airplane and drug manufacturers, which must prioritize reliability, require a different approach from smartphone and fashion companies, which depend on cutting-edge products to compete. Supported by his intuitive knowledge of how company culture works, Robertson offers detailed advice on structuring meetings so that everyone feels free to explore and share ideas. Robertson's emphasis on developing creative companies makes this an outstanding guide for leaders in any organization. T.W. © AudioFile 2025, Portland, Maine [Published: DECEMBER 2025]