SELLING FOR DUMMIES, 2ND EDITION

Tom Hopkins says that selling requires skills that are important in many realms of life. Product knowledge, selling strategies, and enthusiasm are the three basic selling requirements, and he describes how to learn the fundamentals of each. He also covers the different product categories and types of sales organizations and methods, and explains nuances in sales approaches--all in perfectly understandable language. Brett Barry's ability to grasp an author's core message is once again clear in this sterling performance. His relaxed approach is especially welcome in an audio category in which the writing and narration are too often over the top. T.W. © AudioFile 2007, Portland, Maine [Published: OCT/ NOV 07]