MARKETING FOR DUMMIES, 2nd Ed.

Hiam’s fast-moving lesson offers enough core information on marketing to rival most semester-long college courses. It's an encyclopedia of the concepts, strategies, and thinking needed to capture a customer's attention and maximize engagement with a product, service, or cause. With so many dense ideas, many listeners will find themselves restarting some tracks to catch all the meaning or write down the action steps. In this value-packed introduction for listeners new to marketing and selling, Brett Barry's restraint and smooth phrasing serve the material well. In a business-audio genre known for its high energy, he uses a low-key approach that seems mechanical but works well with this densely written primer. As a resource and listening experience, this is a strong addition to the Dummies series. T.W. © AudioFile 2009, Portland, Maine [Published: FEBRUARY 2009]