RUBIES IN THE ORCHARD How to Uncover the Hidden Gems in Your Business

Listeners who enjoy rags-to-riches stories will appreciate Lynda Resnick's honest account of the entrepreneurial ventures she has undertaken with her husband. In an unwavering voice she narrates the story of her various businesses including Fiji Water, Teleflora, the Franklin Mint, and Pom Wonderful. In addition to presenting her well-honed principles on marketing, she tells anecdotes of both her successes and her mistakes, even basic ones such as allowing unconditional use of her business's copy machine. Resnick provides intriguing snapshots of a savvy businesswoman who exhibits both promotional genius and an admirable commitment to sustainability. Her narration moves smoothly across the wide range of businesses that have captured her attention and drive for success. M.R. © AudioFile 2009, Portland, Maine [Published: JULY 2009]