THE SMALL BIG Small Changes That Spark Big Influence

The authors offer a powerful primer on how to significantly influence people to make small but meaningful changes. Mike Chamberlain's lively, energetic voice keeps listeners engaged but doesn't always match the text well. He maintains a conversational tone, but his nasally timbre can wear on the listener. Regardless, he does well at capturing the flow of the text and knowing where emphasis is needed. The authors provide great ideas on how to ethically incite change in people, and they ground their ideas in a variety of research. Their advice applies not just to changes in others but also to personal changes listeners themselves may want to pursue. L.E. © AudioFile 2014, Portland, Maine [Published: DECEMBER 2014]