DATA-ISM The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Steve Lohr, a NEW YORK TIMES technology reporter, delivers a solid narration of his take on big-data analysis and how it will transform the world. A clear and professional-sounding speaker, he seems urgent at times, but his tone fits the book, which offers a sweeping discussion of both the benefits and threats presented by big-data analysis. He provides colorful examples of recent accomplishments in tech-enabled research, such as computers that track personal habits. With fascinating descriptions of additional applications--from air traffic control to farming and warehouse management--Lohr chronicles an important historical transition as citizens weigh how to balance the power of big data with other considerations like privacy and the public good. T.W. © AudioFile 2015, Portland, Maine [Published: APRIL 2015]