WHY WE BUY

Rick Adamson becomes so enthusiastic in his performance that the interesting anecdotes about the science of marketing and consumer behavior become real fun to listen to. Adamson's imitation of the computer voice is only one example of his talent at adding spice to words. Told mostly through anecdotes of buying and selling research done by the author's company, WHY WE BUY offers tips valuable to anyone who sells anything. Buyers, too, will recognize tricks used by their own favorite stores to promote sales, and mistakes made to inadvertently discourage them. Learn why Radio Shack moved phones to front of the store, and why supermarkets shouldn't put the milk at the back. J. A. H. (c) AudioFile 2002, Portland, Maine [Published: DEC 02/ JAN 03]