Trade Ed. Harper Audio 2017
DD ISBN 9780062695376 $24.99
A behavioral economist and a financial comedian offer an attention-grabbing look at our worst financial instincts. Without sounding like he's performing, narrator Simon Jones's dramatic flair and wry personality add color to the material. His phrasing is slow, but his beautiful melodic palette and superb timing make every sentence clear and full of impact. The authors say our brains are wired to make us vulnerable to perceptual tricks played on us by retailers and others we do business with. In any transaction, what we believe we will gain or lose is influenced by our bias toward the present vs. the future and by our beliefs regarding factors like what is fair and normal, what is scarce, or what has status. This tangible advice about financial reasoning errors will give listeners new power over how they spend their money. T.W. Winner of AudioFile Earphones Award © AudioFile 2018, Portland, Maine [Published: MAY 2018]
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