BURN THE BUSINESS PLAN What Great Entrepreneurs Really Do

Tom Parks's reading has the measured enthusiasm and phrasing clarity needed for a top-shelf audiobook on entrepreneurs, this one written by the former head of a foundation that rigorously studies why start-ups succeed and fail. His vocal personality blends seamlessly with the author's enlightening stories and surprising data on entrepreneurs. Schramm says most founders spend too much time scrambling with daily challenges to be bothered with written business plans. Contrary to stereotype (Gates, Jobs, Zuckerberg), they typically prepare for many years before launching a business. But their business plans are between the ears and done on the fly as they bob and weave with production challenges, hiring, creating infrastructure, and innovating so that they can compete. T.W. © AudioFile 2018, Portland, Maine [Published: APRIL 2018]