HOW TO GROW WHEN THE MARKETS DON'T

Two experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. They describe how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines. The quality of the analysis and recommendations is first-rate and draws on a careful integration of the fields of marketing, customer service, and creativity. While the writing and narration are strangely flat, this quality becomes a nonissue as the meat of the program gradually takes center stage and is supported by lively business stories. A thought-provoking and expansive audio for entrepreneurs managing any type of business. T.W. (c) AudioFile 2003, Portland, Maine [Published: OCT/ NOV 03]