AudioFile - Find your next great audiobook
Get our Newsletter

ICONIC ADVANTAGE Don't Chase the New, Innovate the Old

by | Read by Charlie Thurston

Business & Finance • 4.5 hrs. • Unabridged • © 2018

You won't find a better narrator for this type of business book than Charlie Thurston. He's clear-voiced, comfortable with the material, and full of interesting pitch and phrasing patterns that he adjusts to every nuance in the writing. Author Soon Yu and contributor Dave Birss offer coherent insights about how people form deep attachments to iconic brands and products. These products arouse feelings and connections similar to those they have with close friends or relatives. The familiar brands he discusses--Disney, Coca-Cola, Mini Cooper, and others--did not become successful by accident. They poached the appearance, heritage, or some other aspect of brands that were already iconic in our psyche. A valuable lesson on a variety of marketing topics, this audiobook is full of pointed advice on how to create, maintain, and expand iconic status to strengthen customer loyalty. T.W. © AudioFile 2018, Portland, Maine [Published: APRIL 2018]

Trade Ed. • Dreamscape • 2018

CD ISBN 9781520098326 $49.99 • Four CDs

MP3-CD ISBN 9781520098364 $29.99 • One MP3-CDs

DD ISBN $34.99

Advertisement Advertisement
The latest audiobook reviews, right in your inbox.

Get our FREE Newsletter and discover a world of audiobooks.


AudioFile Newsletter

Let us recommend your next great audiobook!

No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.

If you are already with us, thank you! Just click X above.


Thank you for signing up.



Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×


Thank you for signing up!

Our group will review and follow up soon.

Back Home ×