Trade Ed. Penguin Audio 2018
DD ISBN 9780525633310 $22.50
Library Ed. Books on Tape 2018
DD ISBN 9780525633327 $95.00
Longtime NEW YORKER contributor Ken Auletta intelligently discusses the changes in global advertising, emphasizing the perspectives of the most powerful players and influencers. A great deal of our economy is directly tied to media used for advertising and marketing. Both are fraying around the edges, resulting in those who desire to promote products, those who broker advertising agencies, and those who are Internet powerbrokers becoming simultaneously friends and enemies: "frenemies." Jonathan Todd Ross's warm, friendly baritone effectively enlightens listeners on MediaLink's founder and CEO, Michael Kassan, who is portrayed as the ultimate representative of the sea changes in global marketing. There is much to learn here, and it is presented in a most entertaining manner. W.A.G. © AudioFile 2018, Portland, Maine [Published: JULY 2018]
Get our FREE Newsletter and discover a world of audiobooks.
Let us recommend your next great audiobook!
No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.
If you are already with us, thank you! Just click X above.