Retail pak Simon & Schuster Audio 2003
CS ISBN 0743530470 $26.00 Three cassettes
CD ISBN 0743530489 $30.00 Four CDs
An expanded version of a well-known guide that apparently has a cult following, this audio provides a road map on how to squeeze the most value from a product idea, from concept and manufacturing to product launch and distribution. The writing and reading are conversational and include excellent examples from a variety of business realms. Womack and Jones offer a sweeping view of value from the customer's perspective. However, the focus is on efficiency, so creative or marketing types may drift off. But it all makes great sense and ought to be required listening for the new entrepreneur, especially if disciplined and conservative thinking is not a personal strength. T.W. (c) AudioFile 2003, Portland, Maine [Published: OCT/ NOV 03]
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