LOONSHOTS How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

At the opening of this audiobook, narrator William Dufris recounts the development of radar, an idea that was once dismissed. This work is intended to inspire listeners to pursue their own crazy ideas, but the author offers more than mere inspiration. He's teaching listeners how to steer around roadblocks to bring so-called "loonshots" to fruition. He explains why some companies--like Polaroid and Pan Am--rose to success but couldn't keep up with change. And he examines the continued successes of Pixar and IKEA. Dufris delivers concepts like phase transition in a presenter's clear voice while making the stories dramatic and entertaining. A list of rules at the end, delivered by Dufris with the dry sarcasm that's sprinkled throughout the audiobook, may help listeners grab any loonshot opportunity that comes their way. J.A.S. © AudioFile 2019, Portland, Maine [Published: AUGUST 2019]