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RAVING FANS A Revolutionary Approach to Customer Service

by | Read by Rick Adamson, Kate Borges, John Mollard

Business & Finance • 1.5 hrs. • Abridged • © 1993

The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision--a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level. Everyone serious about customer relationships should hear this. T.W. (c) AudioFile 2004, Portland, Maine [Published: JUN/ JUL 04]



Trade Ed. • Random House Audio • 2004

CS ISBN 0697424954 $13.00 • One cassettes

CD ISBN 0739309536 $15.00 • Two CDs

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