Trade Ed. Oasis Audio 2004
CS ISBN 1589266609 $25.99 Four cassettes
CD ISBN 1589266617 $25.99 Four CDs
This presentation contains some truly fabulous sales tools--ideas, strategies, and attitudes that rise above the manipulations many people associate with professional sales training. The title works as a hook; everyone wants to stop making mistakes, and the 10 mistakes offered will be recognized by everyone. But the heart of this nearly flawless audio is the author's personal values, evident throughout the program, and his authentic interest in teaching ethical sales relationships. Serving customers well requires a disciplined effort to learn what they need, preparing tirelessly for every sales call, and organizing our personal lives so we can serve them with energy and consistency. An essential guide for every type of salesperson. T.W. (c) AudioFile 2004, Portland, Maine [Published: AUG/ SEP 04]
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