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by | Read by Seth Godin

Business & Finance • 6 hrs. • Abridged • © 2004

Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. (c) AudioFile 2004, Portland, Maine [Published: DEC 04/ JAN 05]



Trade Ed. • Penguin Audiobooks • 2004

CD ISBN 0142800635 $36.95 • Five CDs

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