Trade Ed. Penguin Audiobooks 2004
CD ISBN 0142800635 $36.95 Five CDs
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. (c) AudioFile 2004, Portland, Maine [Published: DEC 04/ JAN 05]
Get our FREE Newsletter and discover a world of audiobooks.
Let us recommend your next great audiobook!
No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.
If you are already with us, thank you! Just click X above.