Trade Ed. Harper Audio 2004
CD ISBN $29.95 Five CDs
Two management professors read their spirited analysis of why some companies become great and others don’t. Using the “twin” method of selecting two similar companies and following them through time, they track what each did on the way to success or oblivion. Reading chapters alternately, the authors sound enthusiastic about their book, which in this abridgment is fast-moving. Though their material could be a colossal bore in other hands, you can “see” their eyes twinkle as they debunk myths and share stunning insights. Even their research methods are exciting and yet still have bread-and-butter practicality. The many fascinating historical vignettes make this smartly written business audio as good as it gets in this genre. T.W. Winner of AudioFile Earphones Award © AudioFile 2005, Portland, Maine [Published: APR/MAY 05]
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