RETHINKING COMPETITIVE ADVANTAGE New Rules for the Digital Age

Management superstar Ram Charan's prescient views on how today's consumer markets are organized are well served by a narrator Arthur Morey. In addition to his pitch-perfect interpretations of nuance, his steady pacing and serious tone convey respect for the intellectual weight of the author's expansive insights, providing a constant reminder that these views deserve close attention. Charan's lucid advice upends traditional market playbooks by noting that new consumer markets, or ecosystems, are appearing more rapidly than at any other time in history. He says the explosion in product segments that didn't exist 30 years ago--streaming entertainment, software subscriptions, online services--will require businesses to put energy into predicting what consumers will want in the future instead of just responding to what they want now. T.W. Winner of AudioFile Earphones Award © AudioFile 2021, Portland, Maine [Published: JUNE 2021]