THE END OF MARKETING AS WE KNOW IT

Using his personal experiences in the world of marketing, plus current trends, Zyman discusses what makes marketing work when consumer products face the massive challenge of succeeding in today's competitive environment. Zyman's natural intellect and expert opinions show themselves almost immediately. He reads the text with a strong Hispanic accent and easy, practiced pacing, encouraging listening and giving his ideas a clear presentation. Throughout the tape, Zyman's emotional responses mirror his personal enthusiasm for his subject as he recalls his own marketing experiences. Listeners interested in economics, investing or marketing can glean ideas from Zyman's enthusiastic reading. P.A.J. © AudioFile, Portland, Maine [Published: DEC/JAN 00]