INNOVATOR'S SOLUTION Creating and Sustaining Successful Growth

Two business analysts take a broad look at why it's important for companies to create innovative new products and markets. With a largely theoretical approach, they explain the limitations of empirical analysis with respect to new ideas and the drawbacks of focusing only on products that already have support in the market. Using familiar examples, they show how products that disrupt existing consumption patterns succeed, especially those that solve problems not being addressed by existing products. The intellectual clarity of this audio is invigorating, as heard in the perfectly appropriate and enjoyable smugness of Joel Leffert, who is the ideal interpreter of this rich material. T.W. © AudioFile 2005, Portland, Maine [Published: DEC 05/ JAN 06]