Harry Houdini was a lousy magician. At least that's the theory advanced in THE BIG MOO, a collection of mini-business-sermons, edited by Seth Godin. According to the Moo-crew, Houdini's success had little to do with magic and much to do with his being remarkable--a theme repeated throughout this 4-hour audio program and one that expands on the theme advanced by Godin in his bestselling THE PURPLE COW. There's a lot of provocative material--from the marketing savvy of Texas-shaped tortillas to the fearless flight of little Max--and Godin reads the bite-sized episodes with conviction and humor. R.W.S. © AudioFile 2006, Portland, Maine [Published: AUG/ SEP 06]
Trade Ed. Tantor Media 2006
CD ISBN 1400102014 $24.99 Three CDs
MP3-CD ISBN 1400152011 $19.99 One MP3-CDs
DD ISBN $15.95
Library Ed. Tantor Media 2006
CD ISBN 1400132010 $49.99 Three CDs
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