THE WAL-MART EFFECT How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy

Do you shop at Wal-Mart, or avoid it like the plague? THE WAL-MART EFFECT may change your shopping habits, and it most certainly will affect your perception of economics and business practice today. Charles Fishman takes a hard look at supply, demand, and pricing, as well as business practice as developed by Sam Walton, and now his children. Alan Sklar brings his narrating experience in reading nonfiction to bear on this "tell all" book. Sklar approaches each revelation with fresh enthusiasm, even when Fishman's text is repetitive. Delving into Wal-Mart's secrets will change your perception of marketing and business forever. M.B.K. © AudioFile 2006, Portland, Maine [Published: AUG/ SEP 06]