THE OBVIOUS CHOICE Timeless Lessons on Success, Profit, and Finding Your Way

A fitness trainer turned executive coach offers conversational advice on being successful in a business landscape overpopulated with competitors and their ad pitches. Goodman is a wonderful teacher, down-to-earth and practical. His own entrepreneurial experiences give flesh-and-blood validity to his ideas on carving a niche for what you offer, building a customer base, and staying connected to yourself in the process. Narrator Chris Ciulla puts a lot of personality into his performance. His energy gives this writing an optimistic can-do tone and leaves no doubt about the author’s confidence and altruistic intentions. Ciulla’s skill with phrasing works well with Goodman’s snappy storytelling and ability to distill a broad array of entrepreneurial advice into a nifty collection of relatable principles and practices. T.W. © AudioFile 2025, Portland, Maine [Published: APRIL 2025]