VIRAL VOICES From TED Talks to TikTok, Persuasive Communication Skills for the Digital Age

The bestselling author, a Harvard instructor and renowned communication coach, teaches listeners how to apply his winning strategies in the digital landscape. He draws upon communication luminaries to illustrate each of his lessons. Hearing a recording of President John F. Kennedy convincing the country to explore space, Malala Yousafzai talk about why culturally-specific metaphors matter, and MrBeast describe how he crafts the most successful videos on YouTube makes this instructional audiobook intensely alive. While the author's advice isn't always groundbreaking, the audiobook as a whole provides an accessible roadmap for anyone needing to get their message across successfully. This is a fantastic example of a nonfiction work that is vastly improved by the audiobook format. [Published: JANUARY 2026]