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MADE TO STICK Why Some Ideas Survive and Others Die

by | Read by Charles Kahlenberg

Business & Finance • 8.5 hrs. • Unabridged • © 2007

In an age in which politicians and CEOs sell bad ideas every day, it's fascinating to learn what makes certain ideas attractive, or " sticky." Memorable ideas have simplicity, unexpectedness, concreteness, credibility, emotionality, and a gripping story line. With fascinating examples and compact writing, this audio is partly a technical manual on how to evaluate other people's ideas, partly a lesson on how not to let complexity and abstractness obscure communication. Charles Kahlenberg's comfortable pacing and grasp of the topic make his performance seamless--and so tuned-in to his listeners. He's energetic but not juiced, involved but not too intense. T.W. © AudioFile 2007, Portland, Maine [Published: JUN/ JUL 07]

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Formats

Library Ed. • Random House Audio • 2007

CD ISBN 9780739341346 $29.95 • Seven CDs

DD ISBN $20.97

 

• Books on Tape •

CD ISBN 9781415935538 $90.00 • Seven CDs

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