Formats
Library Ed. Random House Audio 2007
CD ISBN 9780739341346 $29.95 Seven CDs
DD ISBN $20.97
Books on Tape
CD ISBN 9781415935538 $90.00 Seven CDs
In an age in which politicians and CEOs sell bad ideas every day, it's fascinating to learn what makes certain ideas attractive, or " sticky." Memorable ideas have simplicity, unexpectedness, concreteness, credibility, emotionality, and a gripping story line. With fascinating examples and compact writing, this audio is partly a technical manual on how to evaluate other people's ideas, partly a lesson on how not to let complexity and abstractness obscure communication. Charles Kahlenberg's comfortable pacing and grasp of the topic make his performance seamless--and so tuned-in to his listeners. He's energetic but not juiced, involved but not too intense. T.W. © AudioFile 2007, Portland, Maine [Published: JUN/ JUL 07]
Library Ed. Random House Audio 2007
CD ISBN 9780739341346 $29.95 Seven CDs
DD ISBN $20.97
Books on Tape
CD ISBN 9781415935538 $90.00 Seven CDs
Library Ed. Random House Audio 2007
CD ISBN 9780739341346 $29.95 Seven CDs
DD ISBN $20.97
Books on Tape
CD ISBN 9781415935538 $90.00 Seven CDs
Get our FREE Newsletter and discover a world of audiobooks.
Let us recommend your next great audiobook!
No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.
If you are already with us, thank you! Just click X above.