HOT NEGATIVE Why the Media Misses the Business Message

HOT NEGATIVE is a sometimes scathing, all too often dead-on indictment of the superficial and scandal-driven way North American media covers business stories. "Hot negative" is an expression used to describe how stories are frequently selected by journalists. Using case studies to demonstrate how journalists were deluded by corporate hype, driven by small scandals to miss bigger and more important stories, Falvey seeks to demonstrate why listeners should regard everything they read in the morning paper or see on CNN with enlightened skepticism. While the media critique might have been accomplished as effectively in a short-essay format, Falvey takes his time to delve into the larger business stories that he says were missed. Read by Jonathan Marosz, the book is interesting, sometimes fun and a good lesson for journalists and news junkies alike. J.B.B. © AudioFile 2000, Portland, Maine [Published: OCT/NOV 00]