Book pak Books in Motion 1992
CS ISBN 1556864124 $39.95 Six cassettes
Whether Russ von Hoelscher sounds like Tim Behrens or not, after this presentation you will believe the author has spoken to you personally, in this comprehensive outline of direct mail techniques and strategies. Behrens brings an unusual, active enthusiasm and conviction to the program. There is nothing laid-back about the message or the delivery. An earnest, active challenge is presented both by voice and treatise. Behrens moves the listener to respond and take action. The format is logical and the content provides extensive useful information. The program forms an ideal unity of message and medium. R.F.W. ©AudioFile, Portland, Maine [Published: JAN 93]
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