Retail pak Simon & Schuster Audio 1999
CS ISBN 0671044028 $18.00 Two cassettes
It's survival of the fittest in hyper space, according to Bruce Judson, recognized as one of the nations's leading interactive marketers. Speed is everything; never stop looking over your shoulder; it's a brave new world! The message here is that opportunity abounds for every sort of business online, and those who fail to heed the call will be left behind. The author backs up his claim with many detailed examples. The problem with the wide net he casts is that few business models will likely apply to your particular situation. However, for that chance gold nugget, it could be worth sifting through the silt. Fortunately, James Naughton can make even "Goingtothedentist.com" sound exciting. The only caveat is that if you've been doing e-commerce for any length of time, most of what you'll hear is old news. M.D.B. © AudioFile, Portland, Maine [Published: OCT/NOV 99]
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