AudioFile - Find your next great audiobook
Get our Newsletter

SELLING THE INVISIBLE A Field Guide to Modern Marketing

by | Read by Jeffrey Jones

Business & Finance • 3 hrs. • Abridged • © 1997

Listeners not familiar with Beckwith's 1997 classic will love hearing his timeless wisdom on marketing hard-to-define products such as services. "The core of service marketing is the service itself," he says in this expert lesson, which also stresses the value of practices like seeking customer feedback, acting decisively, continually refining the value of the service, and keeping passion in customer relationships. Listeners will also love the emotional tone of Jeffrey Jones's narration. He stays relaxed—as if he’s participating in an armchair talk with friends—but he also knows how to highlight key ideas with subtle phrasing that intensifies without sounding dramatic or clever. His narrative smoothness is ideal for an important business lesson like this. T.W. © AudioFile 2009, Portland, Maine [Published: JUNE 2009]

Trade Ed. • Hachette Audio • 2008

CD ISBN 978-1-60024-101-7 $16.98 • Two CDs

DD ISBN multiple sources

Advertisement Advertisement
The latest audiobook reviews, right in your inbox.

Get our FREE Newsletter and discover a world of audiobooks.

envelope

AudioFile Newsletter

Let us recommend your next great audiobook!

No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.

If you are already with us, thank you! Just click X above.

×

Thank you for signing up.

×

Thanks!

Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×

Thanks!

Thank you for signing up!

Our group will review and follow up soon.

Back Home ×