RULES TO BREAK & LAWS TO FOLLOW How Your Business Can Beat the Crisis of Short-Termism

The human tendency is to imitate what already exists, hold onto familiar assumptions, and work for tangible, immediate results. In the age of social networks and viral opinions, businesses would do better to put their energies into what is harder to see and measure—earning customer trust and embracing management practices that increase employee engagement, creativity, and loyalty. The two business consultants flesh out the details of this sea change with strong thinking and vivid examples from many realms. Peppers and Rogers make the topic inviting with their colloquial language and perfect tone. Their reading keeps the atmosphere casual and authentic without diminishing the urgency of their message. T.W. © AudioFile 2009, Portland, Maine [Published: JUNE 2009]