AudioFile - Find your next great audiobook
Get our Newsletter

THE GAME-CHANGER How You Can Drive Revenue and Profit Growth with Innovation

by | Read by Marc Cashman

Business & Finance • 12.5 hrs. • Unabridged • © 2008

Management guru Ram Charan teams up with Procter & Gamble's legendary CEO, A.G. Lafley, to explain the importance of innovation in today's challenging business climate. Marc Cashman's relaxed interpretation holds the listener’s attention and captures every idea in this seminal program. He does it with his crisp documentary-style voice and intellectual engagement, rather than vocal showmanship. The authors say that successful innovations are the result of organic social support as well as accounting projections and engineering algorithms. Fascinating stories from P&G and other well-known companies prove the main principle—that customer-driven innovation is essential to higher margins and sustained market growth. Lafley's insider strategies and Ram Charan's razor-sharp abstractions are a winning combination in this powerful audio. T.W. © AudioFile 2008, Portland, Maine [Published: OCTOBER 2008]

Library Ed. • Books on Tape • 2008

CD ISBN 978-1-4159-4581-0 $100.00 • Ten CDs

DD ISBN multiple sources



Library Ed. • Books on Tape • 2008

CD ISBN 978-1-4159-4581-0 $100.00 • Ten CDs

DD ISBN multiple sources

The latest audiobook reviews, right in your inbox.

Get our FREE Newsletter and discover a world of audiobooks.


AudioFile Newsletter

Let us recommend your next great audiobook!

No algorithms here!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.

If you are already with us, thank you! Just click X above.


Thank you for signing up.



Thank you for contacting us!

Our group will review and follow up within 72 hours.
Thanks for your interest!

Back Home ×