THE POLITICAL MIND Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

To understand why conservative Republicans are so effective at shifting public opinion, you have to understand how their message resonates with our minds physiologically. It is not a matter of logic or argument, says the author. It's how the message integrates with the "framing stories" of our mind and culture. Lakoff explores these points at great length. As a result, this book is best listened to in pieces, rather than at length. Treat it more like a series of college lectures than an audiobook. Some points are so complex that listeners are urged to print out pages from the publisher's Website to follow along. Kent Cassella is an able narrator, rendering the complicated material as accessible as possible. R.C.G. © AudioFile 2008, Portland, Maine [Published: DECEMBER 2008]