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IT'S NOT WHAT YOU SELL, IT'S WHAT YOU STAND FOR Why Every Extraordinary Business is Driven by Purpose

by | Read by Bill Weideman

Business & Finance • 9 hrs. • Unabridged • © 2009

Roy Spence runs a consulting firm that helps companies understand the importance of having a purpose other than simply making money. It's a compelling concept for business as well as for the general good, but it's also a very simple one, and this audio repeats the same uncomplicated ideas over and over, using Spence's own clients as glowing examples. Bill Weideman's narration has the feel of a newsreader's, inoffensive but detached. Ironically, the production might have been improved if the entire text had been presented by Spence, who reads only the introduction. Spence has a charming Texas drawl and an infectious enthusiasm that might have made the next nine hours easier to listen to. D.B. © AudioFile 2009, Portland, Maine [Published: AUGUST 2009]



Trade Ed. • Brilliance Audio • 2008

CD ISBN 978-1-4233-8134-1 $29.99 • Eight CDs

MP3-CD ISBN 978-1-4233-8136-5 $24.99 • One MP3-CDs

DD ISBN multiple sources


Library Ed. • Brilliance Audio • 2008

CD ISBN 978-1-4233-8135-8 $87.97 • Eight CDs

MP3-CD ISBN 978-1-4233-8137-2 $39.97 • One MP3-CDs

DD ISBN multiple sources

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