IT'S NOT WHAT YOU SELL, IT'S WHAT YOU STAND FOR Why Every Extraordinary Business is Driven by Purpose

Roy Spence runs a consulting firm that helps companies understand the importance of having a purpose other than simply making money. It's a compelling concept for business as well as for the general good, but it's also a very simple one, and this audio repeats the same uncomplicated ideas over and over, using Spence's own clients as glowing examples. Bill Weideman's narration has the feel of a newsreader's, inoffensive but detached. Ironically, the production might have been improved if the entire text had been presented by Spence, who reads only the introduction. Spence has a charming Texas drawl and an infectious enthusiasm that might have made the next nine hours easier to listen to. D.B. © AudioFile 2009, Portland, Maine [Published: AUGUST 2009]