YES! : 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE

A useful compilation of social science research explains what makes people say yes to an idea, viewpoint, request, or sales presentation. Using a format that works well for episodic listening, the authors list 50 persuasion factors, each with a captivating teaser introduction followed by a concise explanation and illustration. The factors are such things as how we word proposals, our posture, how we present our credentials, how we frame the potential for loss or gain, and our how social references or personal similarities impact agreeability. This is an enlightening reference audio for consumers, leaders, and sales professionals alike. Though narrator Blair Hardman's phrasing sounds predictable at first, his rhythms and consistency become more appealing as the program unfolds. His no-frills approach fits well with this research-based learning audio. T.W. © AudioFile 2009, Portland, Maine [Published: JULY 2009]