THE ENTREPRENEURIAL CHALLENGE Why This Is the Best Time to Start a New Business & How to Find the Right Business for You

The well-known economist and entrepreneur delivers sophisticated insights and advice in this outstanding production. Speaking spontaneously and with appealing enthusiasm, he uses accessible language to analyze opportunities in today's business climate and detail the skills entrepreneurs need to succeed. His speaking style is upbeat and motivating, yet the most lasting impact of his work comes from the substantive content of his message. His focus on economics serves as a foundation for his ideas but doesn’t prevent them from having real-world clarity. For people starting a business or taking a fresh look at an existing business, this is a seminal work—advice and wisdom that entrepreneurs should never be without as they move ahead. T.W. © AudioFile 2009, Portland, Maine [Published: DECEMBER 2009]