POUR YOUR HEART INTO IT

Howard Schultz continuously reminds the listener of his didactic purpose in writing this history of his management of Starbucks: to teach industry how to succeed humanely. But early on it becomes clear that his real purpose is to crow about how he rose from poverty and, without help, became not just a coffee mogul, but a major cultural influence. Not that there aren't lessons here, but they're between the lines of his endless bragging. Here's a book better experienced in this nicely read abridgment than fully on the printed page where Schultz's conceit would soon grow insufferable. Y.R. ©AudioFile, Portland, Maine [Published: DEC/JAN 99]