THE MAKING OF THE NAME

Anyone who buys things will love this audiobook and will be surprised to find out how a product's name can promote a purchase. Some names suggest a use: Windex and Liquid Plummer. Others have more epiphanic origins: An inventor hears friends leaving a party say, "Night All." He names his new sleeping pill Nytol. Narrator John Morgan sees the entertainment value of his job and shows creative skill throughout to keep the science of naming both fun and educational. The stories he tells will interest marketers and entertain listeners who love to know more about our changing language. The casual and sometimes-humorous material is especially suitable for audio situations in which total concentration may not be possible, such as driving. J.A.H. © AudioFile 2010, Portland, Maine [Published: FEBRUARY 2010]