Retail pak Simon & Schuster Audio 1997
CS ISBN 0671575341 $18.00 Two cassettes
Ben Cohen and Jerry Greenfield have a superb flair for marketing and in the process of growing their Ben & Jerry's® ice-cream business into a multimillion-dollar enterprise, their social mission has evolved alongside their financial one. Cohen and Greenfield's natural enthusiasm is immediately apparent, and the listener wonders whether they are about to sell him a new flavor. Taking turns in the narration, Cohen and Greenfield discuss topic by topic values-led marketing, human resources and production. The program has a certain evangelical tone, but this suits their counterculture views. Cohen and Greenfield have the charisma to sell their ideas, and the audio format provides a compelling vehicle for them. R.F.W. Winner of AUDIOFILE Earphones Award ©AudioFile, Portland, Maine [Published: OCT 97]
Let us recommend your next great audiobook!
We pick great audiobooks for you.
Sign up for our free newsletter with audiobook love from AudioFile editors.
If you are already with us, thank you! Just click X above.