GETTING NAKED A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty

Dan Woren’s everyman voice sounds appealingly optimistic and energetic. It’s a sound that will encourage confidence in most listeners as they learn how they might use Lencioni’s transformative principles in all types of consulting relationships. His compelling fable describes how being vulnerable, authentic, and client centered—that is, getting naked—leads to more trust and loyalty than being fearful of losing business, being embarrassed, or feeling inferior. The hero of the fast-moving story, a likable business consultant at a prestigious and rigorous firm, is dumbfounded by the success of an acquired company whose operating culture is more informal, authentic, and intuitive. Applying what he learns to his own practice, he finds the inner strength to become more transparent and generous with his clients. T.W. © AudioFile 2011, Portland, Maine [Published: JULY 2011]