REWORK

The founders of a cutting-edge software company show why traditional advice for start-up companies is mostly wrong. Rather than becoming bogged down by rigid operational models or marketing protocols, they urge executives to stay flexible in the way they organize work, internal communication, and interactions with the outside world. They say businesses are more effective when their people work naturally and intuitively, rather than blindly following the practices most MBAs recommend. The focus is on commonsense principles like staying intellectually nimble and making a 100 percent emotional commitment to a worthwhile product. With his natural enthusiasm and broad range of phrasing tools, narrator Mike Chamberlain adds tremendous appeal to this compact lesson on “keeping it simple.” His excellent work magnifies the significance of the book’s message. T.W. © AudioFile 2010, Portland, Maine [Published: OCTOBER 2010]