THE LANGUAGE OF TRUST Selling Ideas in a World of Skeptics

The author’s earnest appeal is delivered in clear, meaningful tones without a hint of skepticism. He exhorts businesspeople to build trust with clients and customers, a goal that is becoming increasing difficult amid the public’s perception of the causes of the economic downturn. As narrator, the author exudes the confidence he promises the listener will glean from his book. His delivery is steady in pace and even in tone, yet he still manages to read with feeling so that most sentences carry a friendly undercurrent. The longer you listen, the more you feel you would like him if you met in person, which makes you more inclined to believe in his ideas. This is a case in which an author enhances his text by knowing which moments to slow down for effect and which to speed up to build tension and sustain interest. M.R. © AudioFile 2011, Portland, Maine [Published: MARCH 2011]