THE BRAND CALLED YOU How to Promote and Market Your Skills in Any Economy

Montoya advises listeners on how to create their company and develop their market niche. The basic business instruction reminds listeners that brand and reputation are keys to success. The production is reminiscent of a self-help seminar and has jazzy background music. Each segment stands alone, so listeners can work methodically through the business pointers, and an audio workbook is included. Montoya’s business creation and branding advice teaches listeners how to market products and services in today’s entrepreneurial world. The production is aimed at those starting, rebranding, or re-envisioning their business. M.B.K. © AudioFile 2011, Portland, Maine [Published: JANUARY 2011]